Samsung debuts commercial starring LeBron James during NBA opening night

It was only earlier this week that we heard of Samsung entering a deal with the National Basketball Association, and the Korean manufacturer followed up by releasing an ad during the first quarter of the Miami Heat’s season opener against the Chicago Bulls, starring four-time NBA MVP LeBron James.

Samsung and NBA enter $100 million deal

In a few months, if you start seeing a lot of Samsung devices in basketball games, don’t be surprised: according to The Wall Street Journal, Samsung has entered a $100 million deal with the National Basketball Association, to “bring the South Korean company’s technology courtside” at NBA games. As part of the deal, Samsung will provide the courtside monitors that referees use to review close calls, and will get customized video content for its smartphones, tablets and televisions.